4 min read
Seven questions to answer before you commission a website
A good brief decides, in advance, how good the website will be and how the budget gets spent. Seven practical questions to help you prepare.
Brand · Web · Marketing · AI
Your brand, your website and your online sales,built by one team.
Sunsoft helps companies with brand strategy, websites, digital marketing, visual content, AI and digital products. We start every piece of work from a business goal and hand over results you can measure.
A clear strategy.
Carefully built design.
Measurable results.
Services
Six disciplines, one goal
Stop losing time coordinating separate contractors. Strategy, design, technology and marketing are planned by the same team, so each part supports the others.
Brand strategy and identity
We define what your brand stands for, how it speaks and how it looks, as one coherent system.
Read more: Brand strategy and identityWebsites and digital experiences
Company websites and landing pages where visitors quickly find what they need and can easily get in touch.
Read more: Websites and digital experiencesDigital marketing and performance
Campaigns, SEO and measurement that show where your ad budget goes and what it brings back.
Read more: Digital marketing and performanceCreative content and visual production
On-brand content, from the campaign idea to social media posts and video.
Read more: Creative content and visual productionAI and automation
AI assistants and automations that cut repetitive work and make information quicker to reach.
Read more: AI and automationDigital product development
Building digital products, from testing the idea to prototypes, MVPs and custom software.
Read more: Digital product development
How we work
Clear stages, open decisions
Every project is a different size, but the way we work stays the same: first we understand, then we build, then we check.
- 1
Discovery
We look at your business goals, audience, competitors and where things stand today. The project’s goal, scope and success criteria are agreed in writing.
- 2
Plan and design
We work out the structure, content and visual direction, and test decisions with you using prototypes and examples.
- 3
Build
We deliver the agreed plan in stages. At the end of each stage you see for yourself what is ready.
- 4
Launch and improve
We put the work live, set up measurement and suggest next steps based on the first results.
Who we work with
When working with us makes sense
You are launching a new brand or product
Everything from the name and visual identity to the website and first ad campaign needs to be built in the right order.
Your website and marketing are underperforming
People visit, but few get in touch. The ad budget gets spent, but it is not clear which channel is working.
Your team spends too long on repetitive work
Handling enquiries, putting together reports or searching for internal information could be automated.
You have an idea for a digital product
You want to test the idea, build a prototype and get a first version in front of real users.
Blog
Worth reading before you decide
4 min read
When an AI assistant helps, and when it doesn’t
The conditions to check, and the common mistakes to avoid, before adding an AI assistant to your website or team.
4 min read
A brand refresh is not a new logo
Changing the logo is sometimes necessary, but the brand problem is often somewhere else. On when and how to start a brand refresh.
Tell us about your project
Write a few lines about what you want to do. We will read your enquiry and talk it through with you: which service fits, and what a sensible first step would be.
Send an enquiry