Digital marketing and performance
In digital marketing the real question is not “should we advertise?” but “which channel brings which result for which audience?” We set up campaigns together with measurement, review the results regularly and move budget to what is working.
The problem it solves
Many companies spend money on advertising without knowing exactly which channel their enquiries come from. Reports show views and clicks, but the effect on sales stays unclear.
At the same time, a business whose website cannot be found in search, or does not turn visitors into enquiries, pays more for each enquiry as it raises its ad budget. Performance marketing is about closing these gaps.
What it covers
Ad campaigns
Planning, setting up and running campaigns on Google, Meta and other suitable platforms.
Search engine optimisation (SEO)
Technical SEO audit, keyword research and a content plan.
Measurement and analytics
Setting up analytics, goal events and conversion tracking correctly.
Conversion optimisation
Testing landing pages and forms to increase the share of visitors who get in touch.
Performance analysis
Channel comparisons, regular reports and recommendations on budget allocation.
What you get
- Marketing and measurement plan
- Analytics and conversion tracking set up
- Campaign structure, audiences and ad copy
- SEO audit report and a prioritised task list
- Regular performance reports
- Budget and testing recommendations for the next period
How the work runs
- 1
Audit
Reviewing your current campaigns, website metrics and measurement setup.
- 2
Measurement setup
We agree what to measure and set up tracking properly before any campaign starts.
- 3
Launch
We start campaigns on a limited budget and adjust them based on the first data.
- 4
Optimisation
We review results regularly, stop what is not working and scale what is.
Frequently asked questions
Do you guarantee a certain number of enquiries?
No. Results depend on the market, the product, the price and the budget. Instead of guarantees, we set measurable targets and show results in open reports.
Is the ad budget included in your fee?
No. The budget paid to ad platforms is separate from our fee. We recommend opening ad accounts in your company’s name so the data stays with you.
When will SEO results show?
SEO pays off gradually, and how long it takes depends on the state of your website, the competition and your content. After the audit we talk openly with you about realistic expectations.
If this service sounds right for you, tell us briefly about your project and we will work out a sensible first step together.
Talk to us about a project