Brand strategy and identity
A strong brand tells people quickly and clearly why they should choose you. This service covers the foundations, from positioning and naming to tone of voice and visual identity, and we hand everything over with guidelines your team can use day to day.
The problem it solves
As companies grow, many start describing the same product differently in different places: one message on the website, another in the sales deck, a third on social media. For customers, that erodes trust.
For a business entering a new market or changing direction, the key question is different: how to stand apart from competitors and show it at first glance. Brand strategy answers these questions in writing, with everyone signed up to the answers.
What it covers
Positioning
Defining the target audience, the competitive landscape and what sets your offer apart.
Naming
Name options for a new brand, product or line, with initial checks on language fit and domain availability.
Tone of voice
The tone, key messages and sample copy that define how the brand speaks.
Visual identity
Logo, colour palette, typefaces, graphic elements and how they work across different media.
Brand guidelines
A set of rules so your team and contractors apply the brand correctly.
What you get
- Brand strategy document: audience, positioning and value proposition
- Name options and the rationale for the chosen name (if naming is included)
- Tone of voice and messaging guide, with sample copy
- Logo and its variations, with editable files
- Colour, typography and graphic element system
- Brand guidelines (as a PDF or online)
How the work runs
- 1
Research
Interviews with leadership and the team, plus analysis of your audience and competitors.
- 2
Strategy
Drafting and agreeing written options for positioning, value proposition and tone of voice.
- 3
Visual directions
Presenting several visual directions and developing the one you choose.
- 4
System and handover
Testing every element in real-world examples and handing it all over with the guidelines.
Frequently asked questions
We already have a logo. Do we still need this?
Not always. If the problem is an unclear message, strategy and tone of voice on their own may be enough. It is also possible to keep your current identity and turn it into a proper system. We assess this together in the first meeting.
Do you carry out legal checks when choosing a name?
We check name options for language fit and do an initial search of public sources. For the final legal check on trademark registration, we recommend using a specialist lawyer.
Who will use the brand guidelines?
Your marketing team, designers, ad agencies and anyone who writes on behalf of the brand. That is why we write the guidelines in plain language, with practical examples.
What do price and timeline depend on?
On where your brand is today, which parts you order and how many application examples you need. We give an exact proposal after an initial conversation.
If this service sounds right for you, tell us briefly about your project and we will work out a sensible first step together.
Talk to us about a project